chris anderson’s “free: the future of a radical price” now free

Sunday, 9 August 2009, 13:43 | Category : analysis
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chris anderson, editor of Wired magazine, has put his money where his mouth is and released his new book for free on itunes.

anderson’s work is about how a small percentage of users paying for content will subsidize the rest of us, who will get the content we want for free. an example is the current wsj.com model, but there are others (as i will find out on my next road trip when i dig in to his audiobook).

anderson has been pushing his new book by making the rounds on charlie rose, fresh air and the colbert report – the three pillars of interview journalism today. his argument is compelling, and he derives credibilty for outlining the success of organizations like Netflix and itunes in his book, The Long Tail.

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